2019/10/02

'Pyrenee Drive' wins 2019 Good Design Award

Pyrenee Drive, an AI driver assistant developed by Pyrenee Inc. (located in Chiyoda-ku, Tokyo; President: Ryuta Mino), has won the 2019 Good Design Award (sponsored by the Japan Institute of Design Promotion).

The "Pyrenee Drive" is a product that uses AI to be a partner to the driver, and looks ahead to the future of the mobility society a little further.
The Pyrenee Drive was recognized for its easy installation, driver-friendly product concept, and design that harmonizes with the interior of the vehicle.

Pyrenee Drive
Pyrenee Drive is an AI (deep learning) based driver's assistant. It can be installed in any car, regardless of the year and model. It aims to prevent human error, such as drivers missing or failing to see pedestrians and vehicles, which is the cause of more than 90% of traffic accidents, and to significantly reduce traffic accidents.

Good Design Award page
https://www.g-mark.org/award/describe/49033

Comments by the Good Design Award Judges
This product, which uses AI technology to support active driving, is a new category of in-vehicle equipment for the "slightly futuristic mobility society". The sleek, minimalist body is functional and cleverly designed for a retrofit type. The fact that the product does not require any installation work on the vehicle and is reasonably priced is a testament to the company's commitment to providing advanced safety and security technologies to a wide range of users.

About Pyrenee Corporation
Founded in 2016. Pyrenee develops retrofitted AI driver assistants and other products aimed at reducing accidents caused by human error (delayed detection and misjudgment), which is the cause of more than 90% of traffic accidents. The company is headquartered in Tokyo.

GOOD DESIGN EXHIBITION 2019, a Good Design Award winning exhibition.
Pyrenee Drive will be on display at the GOOD DESIGN EXHIBITION 2019, an award-winning exhibition of all the latest Good Design Awards, which will be held at Tokyo Midtown for five days from October 31, 2019.

GOOD DESIGN EXHIBITION 2019 - the 2019 Good Design Award-winning exhibition
Period: 10/31-11/4
Location: Tokyo Midtown (Roppongi, Minato-ku, Tokyo)
Official website: http://www.g-mark.org/gde2019/

What is the Good Design Award?
The Good Design Award is an evaluation and promotion activity for representative Japanese design, inheriting the Good Design Product Selection System established in 1957. The Good Design Award is a global design award in which many companies and organizations from Japan and abroad participate, and is held every year with the aim of improving the quality of life and applying design to solve social issues and themes. The "G mark," the symbol of the award, is widely recognized as a symbol of excellence in design.
Please visit http://www.g-mark.org/